Details regarding claim on packs of Kurkure Masala Munch (Zayekedar flavour) available in Uttar Pradesh: Claim based on independent research conducted by NielsenIQ between 6th June to 9th June 2024 for a sample of 410 Collet Snacks consumers, Males and Females (50-50) aged between 18-35 years, Socio-Economic Classification ABC, in the territories of Lucknow & Kanpur.